The Pink Tax

ink Tax” is simply “the cost of being a woman.”

“For far too long, women have paid more for services and products that were substantially the same as the male marketed version.

Here’s some infuriating news:

When a guy buys a bottle of body wash, a razor or a new pair of jeans, he probably pays significantly less than if you’d gone shopping for the women’s versions of those exact things, made by the same brand, sold at the same store.

Part of why the pink tax exists is from the data that shows women enjoy and do more shopping than men. Because women are doing more shopping, they’re buying more female-centric products and companies drive up prices based on supply and demand.

Some people also argue that the pink tax isn’t real or exists because women’s products have more ingredients, use more expensive components, or require more skilled designers to create.

Here is an example of how the prices are according to the items :

The items in the box are same. But the blue plastic box costs $7.59 where as the pink plastic box costs $9.99. There are no expensive ingredients in the female and the items are exact the same. But it costs more than the blue(his personal care kit) . So, does the pink(her personal kit) costs more because it is pink in color? or because there is a her in the title?

That myth has been consistently debunked by product researchers who’ve found many items are the same or have variances so slight they wouldn’t warrant a significant price difference.

What Is the Pink Tax?

The pink tax refers to the extra amount of money women pay for specific products or services. Sometimes you’ll see or hear it referred to as price discrimination or gender-pricing.

Products for women and girls cost 7% more than comparable products for men and boys.

  • 7% more for toys and accessories
  • 4% more for children’s clothing
  • 8% more for adult clothing
  • 13% more for personal care products
  • 8% more for senior/home health care products
  • Personal hygiene

56% percent of all personal care products marketed for women are more expensive than those marketed toward men. Shampoo and conditioner alone cost 48% more than comparable men’s products.

Women also have the added expense of having to buy makeup and specialty hair care products. This is an expense that some argue is optional, but studies have found that women who wear makeup make more money.

These are the kinds of things you buy in a drug store- razors, shaving cream, deodorant, face cleanser. These kinds of products are prime offenders when it comes to charging women more for the “pink” products.

Here are few pictures as example:

Do women really like a pink-colored razor so much that they’re happy even paying double for it? Or do they pay more because a pink razor is the only women’s version available?

Healthcare and insurance

Pads and tampons are an essential feminine hygiene product for more than half the population, so one would think it would be a bigger issue.

When New York eliminated its tax on menstrual products, the state lost $14 million a year in tax revenue. And in California, former Gov. Jerry Brown vetoed a bill in 2016 that would have eliminated the state’s tax on menstrual products for fear that the state would lose $20 million in annual taxes.


The pink tax isn’t reserved for adult products. The DCA study found that girl’s toys and baby items are consistently priced higher than those for boys.

And the list goes on…..

Ever wondered why men’s and women’s personal-care products are often sold in different areas of the store, especially in large supermarkets. For example, in the store I shop at, the men’s personal-care products are all displayed in one aisle. The female versions are two or three aisles away, spread out across a larger area.

Value-based pricing and price discrimination that are the cornerstones of effective pricing strategy.

This perspective says that men and women differ in how much they value personal-care products. Because women are willing to pay more, they should be charged a higher price.

Burger King raises awareness of the pink tax with ‘Chick Fries’ that cost $1.40 more than regular fries packed in brown box.
The company created “Chick Fries,” which were served in pink box.

Burger King served chick fries in a pink box to raise awareness and counteract the “pink tax” tax.

At Burger King, a man and a woman approached the counter for two orders of BK Chicken Fries. The cashier handed the man a box, in the normal brown packaging, and charged him the standard $1.69. She handed the woman a pink box, labeled “Chick Fries” and asked her to pay $3.09 which is $1.40 more than her companion. their reactions were filmed and placed onto their YouTube channel, in an effort to bring awareness to what’s known as the Pink Tax. While it’s not prevalent in the fast food industry, products aimed at women are, in general, more expensive than those aimed at men.

Banning the “Pink Tax” Was Enacted as Part of the New York’s FY 2021 Budget and a Key Component of the Governor’s 2020 Women’s Agenda.

“Women and girl’s continue to face inequalities in many aspects of their daily lives, and it is unacceptable that they have to pay more than men for similar goods and services, Eliminating the pink tax helps put an end to gender-based pricing, ensure financial success and break down barriers for women. We do not tolerate discriminatory actions in our state, and we will continue to fight to eliminate the gender wage gap and achieve full equality and justice for all New Yorkers.” said Lieutenant Governor Kathy Hochul.


Tampons get taxed and condoms don’t.

This tax unfairly targets women, who have no other choice but to buy these products. Whereas all of us choose which flavor potato chips we want to eat.

Other products like medicated condoms, Viagra, birth control and more go untaxed. Like in Indiana, where tampons and sanitary napkins are taxed, but BBQ potato chips are not.

Those of you who don’t have to buy tampons may not know that in many states, you pay a sales tax on menstrual products. Several states, though, have either eliminated that tax or are considering doing so. But the Indicator have been adding up the costs of the so-called tampon tax.

Most people pay sales tax on most of the things they buy. Some items like food or water that are seen as, like, necessary to survival are not subject to this tax.

Prescription and nonprescription drugs are also exempt – medicines like aspirin, Dayquil or Viagra – also medical equipment and supplies, which can be things like Chapstick or gauze.

Tampons are not exempt from sales tax because they are not classified as a health care necessity.

How to overcome the pink tax and be a savvy female shopper
  • Research the brands you purchase.
  • Consider unisex products.
  • Support companies that are taking a stand.
  • Be a part of eliminating the pink tax.
  • Use rewards and coupons to offset the pink tax.


Should women be allowed to be charged more than men for similar products or services?

Charging a Different Price for Consumer Goods or Services that are “Substantially Similar” Based on Gender?

Not only do women make only 85 cents for every dollar a man makes, but gender pricing causes them to pay an average of 13 cents more per dollar for basic necessities.

Pink tax is a invisible cost that women has to pay for products designed specifically for them.

A report by the Joint Economic Committee of the United States Congress found that women pay:

  • 92% more than men for dry cleaning dress shirts
  • 54% more than men for a haircut
  • 13% more for personal care products


The pink tax is unethical, because it is unfair . Over a decade ago, Coca Cola tried to introduce vending machines which changed prices depending on outside temperature. The idea was to raise the prices of chilled soft drinks on hot summer days and lower them on wintry days. This experiment didn’t last long. Consumer and media outrage put a swift end to it. In the same way, just because it is possible and profitable to discriminate between genders on the pricing of personal-care products doesn’t mean that it is fair to do.

In the words of one industry expert , “We’re seeing a convergence of masculine and feminine ideals” in personal care. Shouldn’t we see a convergence in pricing for personal care products as well?