“Numbers rule all things.” – Pythagoras 580 – 500 B.C.E. The study of number symbolism was described by Plato as the “highest level of knowledge.” Pythagoras believed that numbers had souls and magical powers. The Pythagoreans…
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THE PHILOSOPHY OF LOVE
– LOVE is as beautiful as it is destructive. Have you ever felt love at least once in your life? Or just the illusion of it? LOVE: To call it a feeling or an emotion seems…
SURROGATE MARKETING
– The art of marketing in disguise. It is a marketing strategy, introduced in the market to sell banned products with the disguise of a different alternative product. Let’s explain this further, Example: Have you ever…
AMBUSH MARKETING
– THE BATTLE OF THE BRANDS. Have you ever wanted to share some good news you got to another person, just to know what is going on with their life? That’s a little what ambush…
THE PYRAMID SCHEME
YOU MAY NEVER KNOW….. Read the following sentences: Wanna be your own BOSS? I made 7 million dollars sitting on a park bench. We are not going to sell products we are going to sell “opportunities”….
DECOY EFFECT
THE MARKETING STRATEGY THAT MAKES YOU OVERSPEND. The decoy effect, popularly known as the “asymmetrical dominance effect” with economists, is a phenomenon where people tend to have a change in preference between two options when presented with a third option that is asymmetrically dominated. Like these three options – GOOD, BETTER, BEST. What do you usually choose while buying a product? let me guess….The best option right? What if the product is too expensive? Then you end by buying a good product which is much less expensive. But what if the price difference is very less? You will definitely choose the best option. Which means you have been…
Stoicism
Stoicism was a distinguished school of thought in ancient Greece and Rome. Nowadays, the term “stoic” is loosely implied to describe someone who represses his feelings or has great enduring capacity. But in reality, stoicism is…
The Pink Tax
“Pink Tax” is simply “the cost of being a woman.” “For far too long, women have paid more for services and products that were substantially the same as the male marketed version. Here’s some infuriating news:…
Why Keeping a Journal matters
YOUR STORY MATTERS; Your story is important because you are important. You might not change the world in some dramatic way, but maybe you will. Or maybe the stories you record about your life will change…
The Myth Of Soulmates
According to Greek mythology, “humans were originally created with four arms, four legs and a head with two faces. The humans used to have some powers back then and refused to pray to gods. Fearing their…
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