“Numbers rule all things.” – Pythagoras 580 – 500 B.C.E. The study of number symbolism was described by Plato as the “highest level of knowledge.” Pythagoras believed that numbers had souls and magical powers. The Pythagoreans classified numbers into two categories: odd and even, male and female, light and dark, and so on. Around the…
THE PHILOSOPHY OF LOVE
– LOVE is as beautiful as it is destructive. Have you ever felt love at least once in your life? Or just the illusion of it? LOVE: To call it a feeling or an emotion seems to be dismissing it a bit. There’s always more to love. It drives us to do the craziest things…
SURROGATE MARKETING
– The art of marketing in disguise. It is a marketing strategy, introduced in the market to sell banned products with the disguise of a different alternative product. Let’s explain this further, Example: Have you ever seen a Carlsberg Club glasses ad commercial? An ad commercial by a beer brand for the glasses sounds strange,…
AMBUSH MARKETING
– THE BATTLE OF THE BRANDS. Have you ever wanted to share some good news you got to another person, just to know what is going on with their life? That’s a little what ambush marketing is like. WHAT IS AMBUSH MARKETING? The main basic marketing strategy is to APPROACH, that is the key…
THE PYRAMID SCHEME
YOU MAY NEVER KNOW….. Read the following sentences: Wanna be your own BOSS? I made 7 million dollars sitting on a park bench. We are not going to sell products we are going to sell “opportunities”. Anyone can join without any education or experience, no entry barrier. If u had ever heard any of them…
DECOY EFFECT
THE MARKETING STRATEGY THAT MAKES YOU OVERSPEND. The decoy effect, popularly known as the “asymmetrical dominance effect” with economists, is a phenomenon where people tend to have a change in preference between two options when presented with a third option that is asymmetrically dominated. Like these three options – GOOD, BETTER, BEST. What do you…
Stoicism
Stoicism was a distinguished school of thought in ancient Greece and Rome. Nowadays, the term “stoic” is loosely implied to describe someone who represses his feelings or has great enduring capacity. But in reality, stoicism is a deeper philosophical doctrine. Stoicism has its relevance even today. The doctrine is still practiced by wise people in…
The Pink Tax
“Pink Tax” is simply “the cost of being a woman.” “For far too long, women have paid more for services and products that were substantially the same as the male marketed version. Here’s some infuriating news: When a guy buys a bottle of body wash, a razor or a new pair of jeans, he probably…
Why Keeping a Journal matters
YOUR STORY MATTERS; Your story is important because you are important. You might not change the world in some dramatic way, but maybe you will. Or maybe the stories you record about your life will change the world for one person. Maybe the only person that record will change is you. In fact, I can…
The Myth Of Soulmates
According to Greek mythology, “humans were originally created with four arms, four legs and a head with two faces. The humans used to have some powers back then and refused to pray to gods. Fearing their power, Zeus split them into two separate parts, condemning them to spend their lives in search of their other…
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