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SURROGATE MARKETING

– The art of marketing in disguise. It is a marketing strategy, introduced in the market to sell banned products with the disguise of a different alternative product. Let’s explain this further, Example: Have you ever seen a Carlsberg Club glasses ad commercial?  An ad commercial by a beer brand for the glasses sounds strange,…

AMBUSH MARKETING

– THE BATTLE OF THE BRANDS. Have you ever wanted to share some good news you got to another person, just to know what is going on with their life?   That’s a little what ambush marketing is like. WHAT IS AMBUSH MARKETING? The main basic marketing strategy is to APPROACH, that is the key…

THE PYRAMID SCHEME

YOU MAY NEVER KNOW….. Read the following sentences: Wanna be your own BOSS? I made 7 million dollars sitting on a park bench. We are not going to sell products we are going to sell “opportunities”. Anyone can join without any education or experience, no entry barrier. If u had ever heard any of them…

good-better-best

DECOY EFFECT

THE MARKETING STRATEGY THAT MAKES YOU OVERSPEND. The decoy effect, popularly known as the “asymmetrical dominance effect”  with economists, is a phenomenon where people tend to have a change in preference between two options when presented with a third option that is asymmetrically dominated. Like these three options – GOOD, BETTER, BEST. What do you…

stoicism

Stoicism

Stoicism was a distinguished school of thought in ancient Greece and Rome. Nowadays, the term “stoic” is loosely implied to describe someone who represses his feelings or has great enduring capacity. But in reality, stoicism is a deeper philosophical doctrine. Stoicism has its relevance even today. The doctrine is still practiced by wise people in…

The Pink Tax

“Pink Tax” is simply “the cost of being a woman.” “For far too long, women have paid more for services and products that were substantially the same as the male marketed version. Here’s some infuriating news: When a guy buys a bottle of body wash, a razor or a new pair of jeans, he probably…

The Myth Of Soulmates

According to Greek mythology, “humans were originally created with four arms, four legs and a head with two faces. The humans used to have some powers back then and refused to pray to gods.  Fearing their power, Zeus split them into two separate parts, condemning them to spend their lives in search of their other…