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THE MARKETING STRATEGY THAT MAKES YOU OVERSPEND. The decoy effect, popularly known as the “asymmetrical dominance effect”  with economists, is a phenomenon where people tend to have a change in preference between two options when presented with a third option that is asymmetrically dominated. Like these three options – GOOD, BETTER, BEST. What do you…



Stoicism was a distinguished school of thought in ancient Greece and Rome. Nowadays, the term “stoic” is loosely implied to describe someone who represses his feelings or has great enduring capacity. But in reality, stoicism is a deeper philosophical doctrine. Stoicism has its relevance even today. The doctrine is still practiced by wise people in…

The Pink Tax

“Pink Tax” is simply “the cost of being a woman.” “For far too long, women have paid more for services and products that were substantially the same as the male marketed version. Here’s some infuriating news: When a guy buys a bottle of body wash, a razor or a new pair of jeans, he probably…

The Myth Of Soulmates

According to Greek mythology, “humans were originally created with four arms, four legs and a head with two faces. The humans used to have some powers back then and refused to pray to gods.  Fearing their power, Zeus split them into two separate parts, condemning them to spend their lives in search of their other…